Meet Our Founder

Born on August 4th, 1995, into a proud Mangalorean business family, I was welcomed by my amazing parents, Clifford and Flavy D'sa. Becoming the elder sister to Samantha and Nayan D'sa added new meaning to my childhood, but my journey had only just begun.

I studied at St. Mary’s School, Falnir, where I was fortunate to be mentored by incredible teachers like Mrs. Lawna, Mrs. Veera, and Mrs. Vinitha,who not only nurtured my academics but pushed me into leadership roles that shaped who I am today. Alongside them, I found strength and joy in friendships—with Joanne, Iona, Glanita, Grishma, Melissa, Anusha, Anvitha, Rachana, Chaithra, and Farzana—each one leaving a mark on my soul.

Saying goodbye to school was emotional, but it led me to my next chapter—falling in love with commerce and joining St. Agnes College. There, I embraced leadership, enjoyed every subject, and achieved academic distinction. But my competition was never with others—it was with myself. I always strived to become the best version of me.

Some misunderstood me at first, but those who took the time realized I’m fiercely loyal, authentic, and driven—not by approval, but by purpose. I’ve always believed in lifting others, in pushing people to chase their dreams. If I had to compare myself to anything, it would be a dog: loyal, trustworthy, and determined.

During my graduation years, I found an irreplaceable soul—Ayesha Suman, my sister from another mother—whose support remained rock solid despite the distance. My heartfelt gratitude to the faculty who helped mold my career: Mrs. Gauthami, Mrs. Lydwin, Mrs. Janet, Dr. Devi Prabha, Mrs. Sophia, Mrs. Gitanjali, Mrs. Shailaja—and especially Mrs. Amitha, who believed in me deeply and gave me a chance to be part of the St. Agnes Cabinet. That opportunity opened me to a world of possibilities.

After graduating in April 2016, I enrolled in banking classes—following my father’s dream. I was good at math and genuinely enjoyed it. But when an offer came from IBM, I took a leap. Just 15 days into the job, I questioned everything. I’m forever thankful to my manager, Mr. Prashant, who recognized my struggle and encouraged me to listen to my heart. Walking away wasn’t quitting—it was finding courage.

In Bangalore, I met Sangeeta, a former colleague who became a friend and made me feel at home with her simple, soul-warming meals.

A month later, a friend named Avis opened a door I never imagined: Dubai. In that foreign land, I was welcomed by Aaron Dhatu and Jyothi Voni, who gave me a roof when I had none. For two long months, I searched relentlessly for a job—until that life-changing first interview call came.

I landed an EA role in one of Dubai’s top elevator companies, directly working with high-level executives and learning deeply from those interactions. After some time, I moved to a leading textile firm—an experience that, unknowingly, laid the groundwork for the dream I would later build.

In 2017, I met more than just friends—I found chosen family in Reena, Tina, and Didi. Then in 2018, I shifted to a new place and met two more soul sisters: Suppu from Sri Lanka and Priya from Mumbai. Through life’s ups and downs, especially the uncertainty of lockdown, we found strength in simple things—sunrise beach walks, cooking, heart-to-heart chats, and dancing through darkness. It was in these moments I rediscovered myself.

I remember telling them, “One day, I’ll start my own brand in India.” And slowly, that dream began to bloom.

Dubai taught me more than any textbook ever could. It broke me down, only to rebuild me stronger. Through it all, my parents, my siblings, and the memory of my late grandmothers—Theresa Tauro, Nathalia Martis and Sr. Adriana—kept me grounded. I’m also grateful to Fr. Walter and Sr. Liza for their spiritual guidance.

To my cousins and relatives—especially Wencilla and Watson—thank you for your constant support.

Then came COVID. While the world stood still, I found a partner in life—Aston Martis. Through both families, we found each other, and on May 13, 2021, we got married amidst the uncertainty of the second wave—with just 25 guests, but hearts full of love. I proudly call his parents, Charles and Merlin Martis, and siblings, Priya and Anzhil, my own. And how can I forget Stany Bappu, Suman Aunty, and their sons Granville and Anuj, who are no less than my brothers?

Joining Aston in his family business was fulfilling—until life tested us again. We lost our first child due to medical complications. The pain was deep, the grief unimaginable. But I chose to fight back—to smile through the pain, to work through the second pregnancy, and stay strong for my family and myself.

And then, God gifted us our little angel—our daughter, our miracle - Brielle Jaira.

To Aston’s family, friends, our neighbors, and all those who’ve supported me—thank you for being threads in this journey. Special thanks to my mom, dad, Sam and Nayu, who always let me chase my dreams, even when they were unsure where they would lead.

Now, here’s how Jari Silken was born.

Just like every thread in a saree’s zari is woven with patience, resilience, and precision—so is my journey. The ups and downs, the struggles and the wins—they all came together to shape Jari Silken.

Yes, I come from a business background. But I take pride in saying—this brand is self-made. Every rupee invested came from my own savings, not from my husband or parents. This is not just a business. It’s my soul, my story, my strength.

I’m still a work in progress—not trying to outshine others, but to become the best version of myself every day.

If you’ve made it to the end of this story, thank you. My goal isn't admiration—it's inspiration. I hope this reminds you to focus on your journey, not the competition. To build each other up, not tear each other down. To spread kindness, joy, and love in everything you do.

Thank you for being a part of Jari Silken—in one way or another.

“When a woman wears a Jari Silken saree, she isn’t just dressing up—she’s stepping into her story.”
— Carol D’sa